You deserve Personal Positive Progress

In this world, your place of birth shouldn't matter. We all have the right to learn from the best, to be inspired and set in motion. b-like is about mirroring others to eventually become your own greatest example. Our ambition is to positively assist everyone, making learning fun, accessible, and affordable, revolutionizing both online and offline experiences. Improvement in any endeavor requires inspiration leading to activation.

SportTech

We are developing the most social
Multisport Mirroring Platform

Multisport

Analysing MultiSport performances generates unique insights about correlations between sports and (types of) players. These insights will improve learning programsand performance of our Players, Pros, Heroes and Clubs.
Mirroring

Our AI driven Mirror Technology™ triggers learning behavioural flows that activate our mirror neurons. Scientifically proven, mirroring is one of the most effective ways to learn new skills.
Platform

The social network effect of our platform leads to an improved experience as more players are activated, but also encourages new players as they look to benefit from the network. This creates a mutual value proposition.

Meet the team

We are a group of ambitious people who believe that everyone has the right to learn from the best. Our team is comprised of complementary experts in sport, business, technology & (social) media. Every single day, we are working on creating the best social sport platform. We do this together—with each other and for each other.

Hugo de Bruijne

Founder
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Alain Manche

Chief Executive Officer
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Joost Galjart

Chief eXperience Officer
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Marit Olie-Engel

Head of Content
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Niels Rudolphus

Head of Partnerships
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Erna Omercic

Head of Growth
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Rick van den IJssel

Sportmanager Hockey
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Nicky van Dinter

Marketeer
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Davide van de Polder

Creative Producer
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Kelly Nijgh

Designer
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Jurjen Rammeloo

Head of Technology
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Creating a positive impact on our society

We believe sport is essential in our personal development. It helps us to discover (new) skills, make friends, learn to deal with setbacks and determine how to set and achieve goals.
Exercise has proven benefits for both our physical and mental health, especially if started at a young age. It reduces the risk of several diseases, such as diabetes and depression, which ultimately has a positive impact on quality of life.
Sport encourages participation, gives a sense of belonging and creates interconnectedness among people. On an emotional level, sport has a strong influence on individual motivation and self-esteem. It is also evident that sport has a positive effect on our society and even counteracts antisocial and criminal behavior among youth. This is particularly true if sport and exercise activities are organized in a structured, respectful and safe way for all participants.