We are excited to announce our brand new partnership with NextGen. NextGen is a platform for the next generation of elite athletes in various sports. Every year, NextGen organises the NextGen Games at the Olympic Stadium in Amsterdam. This event showcases different urban sports such as 3x3 basketball, free running and You.fo.

We are proud to announce that we've entered into an innovative partnership with MoveQ. The Rotterdam-based organisation focuses on 3D functional training that stems from Applied Functional Science and Differential Learning. Their mission is to help athletes develop physical and vigilance resilience as well as connect the body and brain for optimal neural decision making and adaptiveness.

Generation Z is becoming increasingly inactive. Most connections are made online and less children are playing outside. Research by Kantar Public shows that 17% of children never play outside, while in 2018 it was only 8%. This trend worries b-like. b-like believes that everyone has the right to learn from the best and that everyone should be inspired to be more active.

On 27 August, the moment had finally arrived. The day we have been looking forward to for a long time. The day on which b-like was festively launched. We can officially announce that we are LIVE! Hooray!

We launched our prototype, built our dream team and established a long term partner agreement with Intersport International. Now it is time to officially announce that we have successfully completed our first round of investment. This is, of course, great news.

What an incredible World Cup. For us it seemed that we reached our first final. In 'the game cage', next to the stadium, b-like underwent its first major user-test. And to tell you the truth: that is bloody exciting;) Does our baby live up to the expectations?

b-like is about having fun making each other better. Multisport wide. Get the best out of yourself because you can mirror yourself to the best heroes. And with Pien Sanders & Frédérique Matla on our open platform, we certainly have two heroes who prove that they are special every day.

The ambition is to bring sports closer to the people by leveraging the excitement of social media, communities, and their newly developed and unique mirroring technology. Making the improvement of everybody’s individual sporting skills more fun, engaging, and enjoyable.

Meet Joof Verhees. A real angel. To us he is special. There is no coincidence that he made it all to the management board of van Kempen & Co. His greatest strength is without a doubt making people feel good.